1. Restore Self-Control
Research has shown shopping can help strengthen a sense of personal control over our environment. Shopping can also relieve feelings of sadness. A 2014 study in the Journal of Consumer Psychology also said that shopping not only makes people happier but can also combat prolonged sadness.
Sadness generally occurs because life is out of our control. The choices we make when shopping can restore self-control and personal autonomy. This also applies to the sadness we feel. 2014 research conducted by scientists from the University of Michigan showed that buying things we love can be 40 times more effective at giving us a sense of control than not shopping.
In this study, those who actually bought things were also three times less likely to feel sad, when compared to those who only looked around. feeling as if things are not going your way, getting what you want can feel like a positive personal achievement.
2. Distracting the Mind from Anxiety
When shopping online, attractive images and colorful displays on the website can help create imaginative sensory experiences. This sensory stimulation can help us get away from reality for a while.
Even when shopping online, the items we choose can also make our imagination run and create a sense of satisfaction. The sensory stimulation produced when shopping also makes us visualize positive results so that the mind is distracted from anxiety.
3. Increase Dopamine Hormone
Choosing what to buy can also have a positive impact on your mood. The reason is that this activity can trigger the release of dopamine which is a neurotransmitter in the brain that increases feelings of happiness. Dopamine increases your desire to keep looking for things that make you feel good, so shopping therapy is a favorite choice.